Our Story
A home oven and a jar of starter
Lyubov was recovering from a health scare, and baking sourdough was the thing that made her feel like herself again. She baked for herself, then for the family, then for anyone who asked. Her name means “love”, and it’s in every loaf she bakes.
Turning an empty corner into a bakery
We found a corner in downtown San Diego and spent the year turning it into a bakery. Ovens going in, paint on the walls, and a lot of late nights figuring things out as we went. It didn’t look like much at first, but we could already picture people lining up for warm bread.
Shoreside opens on 8th Ave
On September 19, 2025, we unlocked the doors for the first time. Watching neighbors turn into regulars, and regulars turn into friends, has been the best part of all of it. Every loaf still starts from that same jar of starter, with the same love Lyubov baked into the very first one.
The family
Lyubov
Started everything with a jar of starter and a home oven. Shoreside is her kitchen, just bigger.
Vladimir
Lyubov's husband. Spent his career in construction and built the bakery himself, down to the counters.
Vera
Lyubov's sister. Makes the cakes and everything sweet in the case.
Iryna
Lyubov's sister. Up before the sun every morning. If the bread is perfect, that was her.
Ivan
Vera's son. Pulls the espresso and remembers your order.
Jason
Lyubov and Vladimir's son. Does a little bit of everything.
Come meet us in person
We're on 8th Ave every day, 7am to 3pm.
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